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the story

We explore the stories behind iconic timepieces—celebrating the design, history, and cultural moments that have made certain watches timeless companions to style, adventure, and character.

articles

masters of the rolex gmt

From Picasso’s studio to Pussy Galore’s cockpit, Brando’s jungle to Brad Pitt’s red carpet, the Rolex GMT-Master became the worldly timepiece of legend, uniting art, cinema, politics, sport, and style.

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Pan AM & the rolex gmt-master

Born for Pan Am’s jet-age pilots, the Rolex GMT-Master married dual-time precision with its iconic “Pepsi” bezel, ascending as aviation’s ultimate wristwatch.

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Fit for a King: Elvis Presley’s Omega Constellation

Few watches match the understated charisma of Elvis Presley’s Omega Constellation—a refined mid-century classic whose enduring style reflects the legacy of its iconic owner.

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The Curious Case of James Bond's Breitling

A Cold War-era chronograph turned cinematic icon, the Breitling Top Time 2002 in Thunderball tells a story of espionage, elegance, and remarkable horological resurrection.

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Hanhart 417 ES: The Return of a Legend

Famously worn and admired by Steve McQueen, the Hanhart 417 ES has secured its place as a legendary timepiece in the world of horology.

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The Thomas Crown Timepieces

Steve McQueen’s Thomas Crown style went beyond clothing—shaping every detail of the film, including the distinctive, unconventional watches that helped define his screen presence.

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Alsta Watches: Timeless Craftsmanship for the Modern Adventurer

Alsta is a brand born of adventure, with a rich history of crafting rugged yet elegant timepieces that have captured the imagination of explorers, divers, and thrill-seekers for generations.

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